Qatar 2022

Along with professional projects, I have always enjoyed creating skits and short-form content that explore cultural diversity. This is one of them.

Client

@jreesbr

Year

2020

Category

Skits

Project

Visit Link

Qatar 2022

Along with professional projects, I have always enjoyed creating skits and short-form content that explore cultural diversity. This is one of them.

Client

@jreesbr

Year

2020

Category

Skits

Project

Visit Link

Qatar 2022

Along with professional projects, I have always enjoyed creating skits and short-form content that explore cultural diversity. This is one of them.

Client

@jreesbr

Year

2020

Category

Skits

Project

Visit Link

Qatar 2022

Along with professional projects, I have always enjoyed creating skits and short-form content that explore cultural diversity. This is one of them.

Client

@jreesbr

Year

2020

Category

Skits

Project

Visit Link

Concept

Concept

The project aimed to blend Omani and Brazilian culture through the universal language of soccer, adapting elements of Middle Eastern norms and Brazilian rhythms, both on and off the pitch.

The project aimed to blend Omani and Brazilian culture through the universal language of soccer, adapting elements of Middle Eastern norms and Brazilian rhythms, both on and off the pitch.

Concept

The project aimed to blend Omani and Brazilian culture through the universal language of soccer, adapting elements of Middle Eastern norms and Brazilian rhythms, both on and off the pitch.

Development

Development

Laith Al Nabhani, the star of the skit, is an Omani citizen who embellishes the fusion of culture and diversity through the beautiful game. All creative direction, cinematography and editing was done by myself.

Laith Al Nabhani, the star of the skit, is an Omani citizen who embellishes the fusion of culture and diversity through the beautiful game. All creative direction, cinematography and editing was done by myself.

Development

Laith Al Nabhani, the star of the skit, is an Omani citizen who embellishes the fusion of culture and diversity through the beautiful game. All creative direction, cinematography and editing was done by myself.

Result

Result

The project was an unexpected resounding success, going viral in micro-influencer communities across Dubai and Oman, and playing an important cultural role in the perception of the upcoming and (at the time) controversial 2022 World Cup in Qatar.

The project was an unexpected resounding success, going viral in micro-influencer communities across Dubai and Oman, and playing an important cultural role in the perception of the upcoming and (at the time) controversial 2022 World Cup in Qatar.

Result

The project was an unexpected resounding success, going viral in micro-influencer communities across Dubai and Oman, and playing an important cultural role in the perception of the upcoming and (at the time) controversial 2022 World Cup in Qatar.

Future

Future

The project remains part of a larger series that I have created with Laith. I hope to continue the saga soon.

The project remains part of a larger series that I have created with Laith. I hope to continue the saga soon.

Future

The project remains part of a larger series that I have created with Laith. I hope to continue the saga soon.

©2024 JOHN REES

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©2024 JOHN REES

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